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Sustainability

  • Corporate Sustainability and Corporate Social Responsibility - Do Companies Know the Difference?
    I recently attended a marketing event where the speaker's panel consisted of various company executives from the mining industry. In addition to their mining operations a majority of these companies had retail outlets. Since the manufacturing end of the business has a significant impact on the environment I asked what they were doing in terms of green marketing. They answered with how they were contributing to fighting AIDS in South Africa. While Read More...
  • Sustainability Planning
    One credit union client wanted to do some brainstorming during a rebranding process. The process was designed to give them a fresh look, a fresh image and an opportunity to reemerge in the community with their new charter. The process lasted pretty much the entire day and fresh ideas were popping all over. Toward the end of the day names were getting whittled down to fewer options and it suddenly dawned on a couple of participants that a new nam Read More...
  • Are Search Engines Losing Their Sustainability?
    With the sponsored links filling up the pages of search results, you might wonder whether search engines are losing their sustainability. Sponsored links do not qualify as relevant sites according to the search engine ranking system. Yet they receive an optimum spot on the first page of results. Does it matter whether a link is featured on the left or the right side? Search-engine companies make their money from advertisers. They do not mak Read More...
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